From Concept to Creation...

Behind the Glass London was founded in 2013 by Sabrina Lee Hammon, a British creative working as a Set Designer in London. Since leaving Central Saint Martins her work has grown and her client list includes Soho House Group, Urban Decay, Harvey Nichols and Topshop.

Behind the Glass London focuses on fashion retail from in-store displays to brand dinners. Sabrina decided to set up a business that married her experience and natural creativity with her love of retail.

" I set up Behind the Glass London as a platform to reach new audiences, coming from a set design background, I bring a creative twist to the retail market. In retail – as in set design – how you tell the story needs to be visual."

" In a modern landscape that can be quite cluttered, it's your visual impact that makes you stand out." Behind The Glass London works with you from design and initial concept to completion. We love a challenge and pride ourselves on adapting to work with the best interests of the brand. Our methods are proven to increase turnover, margin and profit by optimising all aspects of the retail spectrum.